The Right Price

Wow.  Folks get riled up when they talk about food prices when buying direct from farmers.  And yet, for all the understanding the local food movement seems to have about fair wages for farmers, based on your comments these past weeks, it seems like we all have some war stories to tell   In this three part series on pricing we spent the first part looking at how the complaining customer is just par for the course and learning how not to take it personally.  In Part II, we heard my story about Agnes & The Cloak of Shame…And discovered how it isn’t the criticizing customers who make us feel bad, it is our own sense of shame stands in the way of us asking for what we need.  In the final part, we’ll be looking at  a section from my newest book, Redefining Rich and exploring the art of pricing, and how it can improve more than your business’ bottom line.  I’m Shannon Hayes, and you’re listening to The Hearth of Sap Bush Hollow. Read the full transcript here. 

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