014: Create Customer Experiences Like Trader Joe's

In the Heart Of Marketing podcast with Jayme Soulati and John Gregory Olson, we customarily explore brands with heart. What that means is remarkable and extraordinary brands are where the heart beats.

John and Jayme have featured Taylor Swift in Episode 001 and a future episode about Starbucks is coming up. Today's episode is about Trader Joe's, a specialty grocer that delivers a heart experience to every consumer who shops there.

Branding With Heart

Trader Joe's lures customers to their family-operated stores with a monthly flyer of recipes, shopping lists and product descriptions that appeal. When shoppers enter the retail operation, it's the customer experience Trader Joes seeks to perfect. 

Not only are those who work there happy, they engage with shoppers in their Hawaiin-colored shirts, and there is friendliness throughout the team. When shoppers check out, there is genuine engagement in the check-out line, and customers leave with a positive feeling.

About The Cohosts

John Gregory Olson is a digital marketer with expertise in the corporate and agency worlds. He consultants with all sizes of companies to fix others' failed marketing programs. He is an award-winning blogger and expert content marketer.

Jayme Soulati is president of Soulati Media, Inc. and brings 30 years in public relations to blended marketing. She is an award-winning blogger and expert in social media marketing with an integrated marketing blend.