The Heart Of Marketing
Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections.
That is The Heart of Marketing.
Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros.
Meet your hosts …
JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com.
JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations, spanning the manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit industries. Over the course of his career, John has designed and implemented marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. He is Past President of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica’s list of the top 200 content marketing influencers in the world. He is a consultant who specializes in helping midsized business organizations grow customers and sales with integrated marketing strategies. Learn more at his blog: jgodigital.com.
- Update frequency
- every 6 days
- Average duration
- 29 minutes
- Episodes
- 131
- Years Active
- 2015 - 2017
128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa]
Bernadette Jiwa joins The Heart of Marketing to share ideas from her new book Hunch: Turn Your Everyday Insights into the Next Big Thing. In it she busts some of the myths we believe about “creative …
127: Coca-Cola And The Future of the CMO
Did you hear the news? Coca-Cola has eliminated its chief marketing officer (CMO) and in its place, drum roll, please, John Gregory Olson! (Well, you're going to have to listen to what Coca-Cola is …
126: How Evian of Suave To Make Us Naive In Branding
Did you recently hear of the trick Suave played on its consumers? Millennial women, actually. Unilever's Suave heard from its base that they wanted a higher end brand at value pricing. Now, we all k…
125: Why Consider Social Listening Strategy & Some Tool Tips For You
If you're merely sharing on social media and not clueing into social listening, then it's likely your brand isn't powered up on social channels. There are way too many users on each social media chan…
124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers
Veggie balls at IKEA are a hot topic, so much so that the global retailer is putting more attention on its food menus to attract a growing market of folks who just come to IKEA to dine.
Have you ever…
123: Why This Email Worked And This One Didn't
There's an art and science to email marketing, and today on The Heart of Marketing your #RockHot co-hosts Jayme Soulati and John Gregory Olson share a few back and forths about an email that did and …
122: Is IoT a Marketer's Dream Or Just Catering to the 1 Percent?
Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators.
These new formerly called ice boxes, can now dual as a…
121: Ann Handley Talks Content Marketing Strategy
We are delighted to welcome Ann Handley to The Heart of Marketing today. She's interviewed by our also delightful co-host John Gregory Olson who is a self-professed "fan boy" of Ann and her work.
Tak…
120: Will Video Kill Off Written Content?
Jay Baer, no he's not our guest today and we're working on that, has been writing about the popularity of video in content marketing. He shares a really nice piece right here you need to read or vie…
119: How to Use Digital Media to Make In-Person Conferences More Valuable
Heading to a social media conference this year? How about a conference in marketing, public relations, SEO, content, email, or whatever your vertical is? Conferences are indeed best practice for in-…
118: Workplace Culture – Five Things We All Need to Be Happy [with Maura Sweeney]
She's the official Ambassador of Happiness with a Circle R after that, and we're so delighted to have Maura Sweeney on the show today. She rounds out the third episode in The Happiness Series on The …
117: How to Create Happiness in the Workplace
We're in the second episode of The Happiness Series, and today John Gregory Olson and Jayme Soulati are discussing the definition of happiness.
When you experience life at home, in the workplace or b…
116: Happy Customers are Loyal Customers – the Economic Value of Happiness [Wharton Case Study]
When Kembrel Jones joined the University of Pennsylvania's Wharton School of Business in 2008 as the new dean of students, he was charged with "lightening things up" at the stodgy elite business scho…
115: Pros and Cons of Writing a Book to Build Your Personal Brand
Ever wonder whether you should write a book and if that's a good idea?
In this mini (we try to make it a shortie), John Gregory Olson and Jayme Soulati share some solid reasons why you ought to write…
114: Warby Parker and Shake Shack Use Technology to Make Customer Service Remarkable – and You Can Too!
We've been doing a lot of talking about customer experience and often the stories we share are the ones we read. Today is no different as we grabbed a story from Fast Company to share with you the cu…
113: Love Your Customers and They Will Love Your Brand – Differentiating on Experience [Case Studies]
Cultivate love? It's not an esoteric thing, and we can honestly say so because we swiped that phrase directly from Fast Company. We owe this podder to our favorite business publication for giving us …
112: DIY Online Reputation Management – Strategy and Tactics [Case Study]
Today's episode is all about how you ensure your online reputation stays positive. Jayme Soulati, our illustrious co-host tells all about how you can begin to DIY your page one Google presence with a…
111: The Unique Opportunity of Marketing on Pinterest [with Alisa Meredith]
There’s something about Pinterest …
It is different from other social media platforms out there on ‘The Webz’.
If you are thinking about marketing your business, your brand or your service on Pintere…
110: The Lost Art of the Handwritten Note
In case you missed it, there is a mini renaissance happening.
In our world ruled by emails, social media posts, text messages and emoji we are seeing a return of the handwritten note.
Call it a mini-…
109: A Guide to Better Writing Through Podcasting [Jayme Interviews John]
This episode has a ton of casual banter that truly gets relevant to the topic today. John Gregory Olson is an incredible writer with a style and tone that is unique, special and engaging.
Co-host Jay…