1. EachPod

How To Charge Premium Prices (5 Positioning Secrets Of Billion-Dollar Brands)

Author
Yuri Elkaim
Published
Fri 17 Feb 2023
Episode Link
None

Ever wonder how some people are able to charge $5k, $10k or even $20k for their offers (and have people happily pay it)...

While others are constantly price-shopped, haggled and commoditized?

Well, it all comes down to one simple word: POSITIONING. 

In this episode, we’ll look at how billion-dollar brands like Gucci, Ferrari, Louis Vuitton & McLaren position themselves for success…

And how you can use the same secrets to quickly 2-3x your prices. 

Here’s a quick overview of what you’ll learn in this episode:


  • The #1 “positioning hack” that wipes out ALL your competition…
    (and allows you to charge 2-3x more, without having to justify)


  • What American Airlines can teach you about ‘premium pricing’...
    (and how this same lesson helped me make $10M+ last year)


  • ONE question that makes 92% of entrepreneurs undercharge…
    (and what you must ask yourself instead to get paid your worth)


…and much much more.

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