27 - How to Grow Big by Going Small with Modern-Day Superman Anthony Balduzzi

Our guest today is Anthony Balduzzi—an awesome guy that I actually call “the modern-day Superman.” I met Anthony a while ago, when he was in school for his naturopathic doctorates degree and starting his online business at the same time.

He holds dual degrees in nutrition and neuroscience from the University of Pennsylvania, as well as a doctorate in naturopathic medicine. Oh, and he’s also a national champion bodybuilder. If you’re someone who says, “Oh, I don’t have time to do xyz,” Anthony will show you that there are no excuses.

Anthony is a men’s health, weight loss and muscle-building expert, and he exclusively serves busy fathers over forty. Yes, it is a niche market—and you’re going to find out why that has been so important to him. And you’ll get a ton of other nuggets of advice on the way.

In this episode, Anthony and I discuss:

• How to block time when life gets hectic.
• Why every business owner needs to think about their vision.
• Niche markets.
• Getting people to see your work.
• Facebook and SEO.
• Pros and cons of bootstrapping.

4:00 - 10:00 - Anthony’s story—perseverance and a whole lot of work.

10:00 - 15:00 - Bootstrapping.

15:00 - 19:00 - The vision: What kind of business do I want to run?

19:00 - 23:00 - The benefits of a niche market.

23:00 - 28:00 - Challenges with content—a lack of eyeballs.

28:00 - 31:00 - Marketing funnels.

31:00 - 32:00 - Building leverage.

32:00 - 38:00 - Rapid-five questions