218 - Client Deep Dive: The Secret to Overcoming Your Fear of Charging More

Welcome to the show, Healthpreneurs! We’ve got a special guest on the show for you today for our Client Deep Dive segment. Susan Gleaton is a registered dietician with an integrative and functional nutrition background. She helps her client overcome the inconvenience, overwhelm, and anxiety related to GI and digestive disturbances by getting to the root cause and fixing it.

Her main concern is her mindset around charging premium pricing. She feels like she’s always wanted to help those in need – whether they can pay what she’s worth or not – and finds herself losing confidence when charging more.

Remember, people will find a way to pay for what they need – if they believe they need it and are feeling the pain of not making a change.  And, the greater the investment, the more likely you are to get clients that are truly committed. It’s a win-win. Tune in to hear how Susan (and you!) can get paid what you’re worth and deliver the best results.

In this episode, Susan and I discuss:

• Her mindset around charging clients what she’s worth.
• The cost of a client’s pain.
• Why not doing anything is the real cost of inaction.
• How to frame a high price to your client.
• How to describe what you do.
• How she feels about our program. 

1:00 – 6:00 - Introducing Susan and her biggest issue

6:00 – 9:00 - Breaking down how to frame your price

9:00 – 14:00 - A roleplaying example and making the best program for your client

14:00 – 19:00 - Spending more, serving more, charging more

19:00 – 22:30 - Being able to describe what you do well

22:30 – 24:30 - The doorway to starting a conversation with a prospective client

24:30 – 27:30 – How Susan has benefitted from our program.