212 - Client Deep Dive: How to Create Webinar Content That Sells

What’s up, Healthpreneurs? Hold your breath, because it’s time for another Client Deep Dive! Chelsea Thiede is a food scientist, nutrition therapy practitioner, and training integrative nutrition with a passion for children’s health. She specializes in helping parents of kids with ADD/ADHD through her compay, Momma Bear Naturals, LLC.

In today’s episode, Chelsea and I break down her model and proprietary process. We also riff on meeting your audience where they are and using the appropriate lingo to do so. Many Healthpreneurs tend to overuse technical language and forget that their audience is not the expert on the subject.

She’s got a unique model and niche market and is getting clear on how to effectively communicate with them. Tune in to hear exactly how she’ll do that and increase her conversions in the process. Chances are, you could always use a bump in your conversion rate, too!

In this episode, Chelsea and I will discuss:

• Her webinar big idea.
• What she focuses on and why it’s contrarian.
• Why it’s important to name your process.
• How to become a thought leader.
• Language that people can understand.
• Laying out your model and showing people the good/bad consequences of using it.
• Increasing conversions.

1:30 – 4:00 - Introducing Chelsea, her business, and her webinar

4:00 – 7:00 - Getting people to buy-in to your philosophy and building your model

7:00 – 13:30 - Building out your proprietary process and why it’s important

13:30 – 17:30 - Chelsea’s three secrets and using “lingo” to meet people where they are 

17:30 – 21:00 - When a funnel may not be appropriate; the consequence/benefit breakdown

21:00 – 24:00 - When you’ll get higher conversions – and when you won’t