206 - Client Deep Dive: How to Create a High-Converting Webinar

It’s time for another Client Deep Dive Healthpreneurs! Today we’ve got Stacia O’Block, a fitness coach who is on the show to discuss the area of her business that need help. We’ll be focusing on setting up her webinar, as she tends to get stuck in the details.

To create a successful webinar, you’ve got to be clear on your big idea and know the four supporting legs of that big idea. By understanding what goes into a webinar that converts, Stacia is able to skip the trial-and-error process and get right into converting leads.

Like so many entrepreneurs, Stacia was so focused on the details that she had forgotten to think big-picture in a while. During this episode, we’ll get into the details of her webinar – while maintaining her goals at the forefront. Tune in if you’re looking to improve or start crafting your webinar. 

In this episode, Stacia and I will discuss:

• Finding the big idea.
• The 4 legs that support the big idea.
• Her story and how she felt inspired to do what she does.
• Sharing your rock-bottom to inspire others to get out of theirs.
• Setting up slides and catchy content.
• Building desire for your program and solution. 

1:00 – 5:00 - Introducing Stacia and her big idea

5:00 – 11:00 -  Supporting your big idea and promise

11:00 – 13:00 - Making a compelling offer and solution

13:00 – 17:00 - Understanding what goes into a webinar that converts

17:00 – 22:00 - Building the webinar’s content

22:00 – 26:30 – Teaching the what and why and seeing the big picture