201 - How to Create a Category of ONE in The Competitive Health Industry

Welcome to the Healthpreneur podcast! Have you ever wondered how you’re supposed to stand out from everyone else doing the same thing? The reality is that our industry is huge – and growing.

Today I’m going to talk about how to stand out from the crowd. And the trick is not to even compete. Let me explain. You’ve got to create your own category. By doing that, you’ll instantly be number one. It’s that simple.

I can’t express how important it is to make your own category in our industry. It’s just too saturated not to. So, tune in and take notes as I walk you through exactly what you must do to shortcut your way to the top.  

1:00 – 4:00 - Climbing the mountain of success

4:00 – 9:30 - Two ways to differentiate yourself from the crowd

9:30 – 13:00 - Why your price must match the value of your offer

13:00 – 16:30 - Why certifications, accreditations, and classes aren’t everything

16:30 – 18:30 - A client example

18:30 – 22:00 - Serving yourself first to help your clients better