200 - Client Deep Dive: Creating Facebook Ad Magic with Ali Brigham

How’s it going, Healthpreneurs? Yuri here on the 200th episode of the Healthpreneur podcast. Crazy, right? Today, we’re doing another Client Deep Dive. Ali Brigham is one of our Health Business Accelerator clients and proud owner of Charlotte Nutrition and Wellness.

She’s been working on perfecting her Facebook ads. By reading the analytics and clarifying her message, she’s already getting traction from the ads that she’s put out. Her Perfect Client Pipeline is starting to funnel – and she’s pumped. 

The trick is catching people’s attention so they relate to the problem you can solve. And to do that, you’ve got to be crystal clear with your message and philosophy. Tune in to hear the tweaks Ali made to improve her ads and serve her clients better than ever before.

In this episode, Ali and I discuss:

• The best angle for her Facebook ads.
• Facebook ad analytics.
• Getting her message and philosophy across.
• The language that gets people’s attention.
• Her business and growth goals.
• What she’s doing to improve her marketing.

2:00 – 7:00 - Getting comfortable with Facebook ad analytics and messaging

7:00 – 13:30 - Knowing what you stand for and what you stand against

13:30 – 16:00 - Creating discussions with your message

16:00 – 22:00 - The standardized funnel and how to catch people’s attention

22:00 – 25:00 - Ad copy, tools, and Ali’s goals for the new year

25:00 – 32:00 - Getting out of her comfort zone to grow and serve