198 - How to Niche Down and Find Your Target Market

We’re back at it on the Healthpreneur podcast! Welcome! Today’s topic is a tough one. I’m going to be talking about how to niche down and find your target market. This question comes up often, and it can be difficult not to try and be everything to everyone. 

The truth is, there’s a lot of people doing what we do. But you can do it better if you hone in on who you want to work with. If you focus on them and their specific needs, the people you want will be attracted to you. Then, you can specialize your product and offer it to groups that have the same problem.

This episode, I’ve got some questions for you that’ll help you narrow down your niche and target market. Why? Because you can’t be everything to everyone, and if you don’t niche down, you’ll be nothing to no one. So, listen in and grab a pen because it’s time to start 2019 with a bang!

1:00 – 3:00 - Why it’s important to zero in on your perfect client

3:00 – 5:00 - How we help our clients find their target market

5:00 – 9:30 - The questions to ask yourself to find your niche and target market

9:30 – 13:30 - Client examples and why niching down works

13:30 – 15:30 - A summary