178 - Psychology vs. Platform - Which Are You Focused On?

Welcome to the show, Healthpreneurs! Today, I’m chatting about psychology versus platform with my results coaches Jackie and Amy. We’ve realized that a ton of people are hung up on the platform they’re using to reach their clients. Really, they should be more concerned about understanding the psychology behind their strategy.

Any good program should be platform agnostic. This means that the strategy a program teaches should focus on the psychology that works to reach clients, not the vessel you use in which to do so. The only thing that is certain is change, so you can bet the internet and its platforms will change, too.

But, in the meantime, don’t get distracted by other platforms. Stick to what works and evolve when it’s time. Tune in to get the scoop on where to fish, how to do it, and why an authentic message will always reap the best results – whether the pond changes in the future or not.  

In this episode, Jackie, Amy, and I discuss:

• Whether to focus on psychology or platform.
• Why psychology comes before platform.
• Why any good program is platform agnostic.
• Certain change, evolving platforms, and fishing where the fish are.
• Finding your clients on the best platform while remaining authentic.

1:00 – 3:00 - What we help people deploy

3:00 – 9:00 - Why knowing your audience and how they think is key

9:00 – 13:30 - What to do when your strategy needs to change

13:30 – 17:00 - Since change is certain, adjust accordingly to best relay your message

17:00 – 21:00 - Ignoring false beliefs to get what you want and finding clients now

21:00 – 25:00 – Sticking to the pipeline and then building your brand