16 - How Former Sniper Built a Business Serving a Very Niche Market with Wes Kennedy

Today we have a very special guest on the podcast—Wes Kennedy. Wes is a former Canadian Special Forces operator and sniper. That’s right.

After serving, Wes went on to start the Brotherhood of Life, which is the world’s premier training system for military and law enforcement men. He is the number one fitness, leadership and vision coach for warriors, as he calls them.

He helps his clients with their fitness, nutrition and health, plus with their mindset and visions. You may not think a Navy SEAL would ever meditate, but Wes uses meditation to square away everything in their lives and get these guys in the right mindset to be able to take on whatever comes their way.

In this episode, Wes and I discuss:

• How Wes became a businessman
• What it takes to become a special forces operator
• What he would do differently now
• How Wes has been able to target his niche
• Similarities between being a special ops sniper and an entrepreneur

3:00   - 12:00 - Wes’s Transition from special ops sniper to businessman

12:00 - 16:00 - Targeting your niche through Facebook

16:00 - 18:00 - What skills all entrepreneurs must have

18:00 - 25:00 - Hindsight is 20/20

25:00 - 30:00 - Rapid-fire Questions