Brandon & F Scott chat with Jerry Durham again while at SSPT Live 2018. Jerry discusses updates how to maximize the patient experience and create a therapeutic alliance along with newer aspects of the patient experience that he has been focusing on. Resources Mentioned: Jerry's previous HET Podcast Episode: How to Educate Staff on The Patient Experience Jerry's PT Practice: San Francisco Sport and Spine Physical Therapy Institute of Clinical Excellence (ICE) Courses Jerry's Front Desk Certification program with Todd Wickstrom The Ten Principles Behind Great Customer Experiences by Matt Watkinson The Healthcare DisruPTion Podcast SSPT Live To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink Jerry's website Biography: Jerry Durham, Physical Therapist, helps Physical Therapy Practice owners engage patients for great results. Following graduation from Physical Therapy school, Jerry practiced in a variety of settings, inpatient and outpatient, from small independent clinics to large hospitals and from the very beginning, Jerry questioned why there wasn’t an emphasis placed on treating patients as individuals, with unique concerns and objectives and why more effort wasn’t being made to develop true relationships with patients. Jerry’s experiences in these settings fueled his drive to prove that you can increase arrivals, decrease no shows and cancellations and achieve great results all through the relationship between your clinic and your patients. He is the Chief Relationship Officer for his physical therapy practices with San Francisco Sport & Spine Physical Therapy, hosts the podcast Healthcare DispuPTion with Dr. Andrew Rothschild. He is a nationally recognized expert and sought after conference speaker as well as a clinical instructor who travels across the United States teaching the next generation of practice owners. He teaches with the Institute of Clinical Excellence with Jeff Moore on the Patient Experience. Jerry is on the nominating committee of the Private Practice Section of the American Physical Therapy Association and is on the forefront of the movement around patient engagement leading to great outcomes and how to own and operate a thriving business whether you accept insurance or are strictly cash based, simply by cultivating great patient relationships. Contact information: Twitter: @Jerry_DurhamPT Instagram: @jerrydurhampt Facebook: Jerry Durham The PT Hustle Website Schedule an Appointment with Kyle Rice HET LITE Tool Anywhere Healthcare (code: HET)