How Guests Spark Engagement: The Perfect Match for Podcast Growth

In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans.

With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences.

But you don’t need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand reach, build credibility, and spark real engagement.

From scouting the perfect match (hello, micro-influencers) to promoting episodes so your audience says “I do,” this episode is packed with practical tips and clever takeaways. Tune in to learn why inviting guests onto your show isn’t just a nice touch—it’s the perfect match for podcast growth. (00:00) Intro (00:30) Say “Yes” to Guests  (01:57) When Taylor Said Yes – Swift’s New Heights debut boosted viewership 600% (04:15) Expanding the Guest List  (07:06) Credibility: The Real Rock on the Finger  (12:04) A Love Story with Guests (14:28) Micro-Influencers, Major Spark  (16:18) Finding The One (17:35) Making the Most of “I Do” – Best practices for maximizing guest appearances (21:22) Happily Ever After (With Guests) – Final thoughts on why every podcaster should try it