The Science of Product Launches: How We Used OxiClean's Formula to Generate $2 Billion Across 300+ Brands

Last week, we discussed the direct response marketing strategies that made OxiClean a household name and helped it defeat major competitors. This week, we reveal how, using and refining these same strategies, we at Harvest Growth successfully launched 300+ new brands and generated over $2 billion in revenue.

After leaving his position at Kraft Foods and OxiClean, our Founder, Jon LaClare, saw an opportunity that others missed - many entrepreneurs had great products but lacked a proven system to launch them profitably. So he founded Harvest Growth with a mission: to take those battle-tested OxiClean strategies and make them work for any entrepreneur, in any category.

While other agencies played the traditional "spend and hope" game, we treated marketing like a science and evolved from TV campaigns to today's digital-first approach that can start with just $100 per day. The core principles remain unchanged, but the tools and platforms have dramatically improved our ability to succeed.

In today's episode of the Harvest Growth Podcast, we cover:

• The highly effective marketing strategy that's launched more than 300 products across every category
• Why starting small and scaling based on data consistently outperforms massive upfront investments
• Why the Perfect Launch System works on both traditional and digital platforms
• Essential productivity strategies to help entrepreneurs manage overwhelm while scaling

Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com.

To be a guest on our next podcast, contact us today! 
  
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!