How to Build a Powerful Brand Through PR and Media Even If You’re Just Getting Started

In today's episode, we speak with Nathan Yearsley, CEO of Augason Farms, who went from having zero media experience to landing over 50 interviews across major TV, radio, and podcast platforms. He shares how Public Relations (PR) has become a powerful tool to transform not just his company's public perception, but also its business growth, and to transcend tough business climates.

You’ll learn how Nathan used storytelling, vulnerability, and everyday technology to secure media features, establish brand trust, and reposition a legacy company into a modern, mission-driven brand. Whether you're just starting or trying to scale, this episode is your step-by-step blueprint to using PR as a growth engine.

In today's episode of the Harvest Growth Podcast, we cover:

• How to land PR interviews with zero experience or connections
• Why emotionally honest storytelling is your secret weapon in media
• The simple steps to start with just a smartphone and a message
• The mindset shifts that can help you become confident on camera
• The type of stories TV and podcast producers look for
• How PR turns cold audiences into loyal, trusting customers

Nathan is the CEO of Augason Farms, one of America’s leading emergency food brands known for shelf-stable, great-tasting food designed for both disaster readiness and everyday use. To learn more, visit www.augasonfarms.com now and get 15% off your purchase.

To be a guest on our next podcast, contact us today! 

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!