From OxiClean to Startups: The 3-Phase Launch Blueprint Driving $2B in Sales

When most entrepreneurs set out to launch a new product, they don’t realize the odds are stacked against them. The harsh truth? Nearly 95% of product launches fail. But Jon LaClare, founder of Harvest Growth, knew there had to be a better way.

Through years of experience working with both Fortune 500 giants and scrappy startups, Jon developed the Perfect Launch System—a three-phase blueprint that has helped over 300 products succeed, scale, and reach profitability faster than anyone thought possible. From billion-dollar brands like OxiClean to emerging startups like Puffin Drinkware, this system has proven to be effective across industries by replacing guesswork with a step-by-step process: Prepare, Produce, and Profit.

What began as a way to help smaller businesses compete against industry giants has now become a framework with a 10X higher success rate than the industry average. By combining affordable market research, competitive analysis, strategic video content, and data-driven campaign funnels, the Perfect Launch System transforms risky ideas into sustainable, thriving businesses.

In today’s episode of the Harvest Growth Podcast, we cover: 

• The 3-phase Perfect Launch System (Prepare, Produce, Profit) that delivers consistent results across hundreds of launches
• How to conduct market research on a small budget to validate products before spending big
• Why competitive analysis is the secret weapon for standing out and filling market gaps
• The 10 video formats that reliably boost engagement and conversions
• How to design funnels that guide cold audiences into loyal, repeat customers
• The 4-step Profit Model—Convert, Excite, Grow, Promote—that creates word-of-mouth advocacy and sustainable growth
• Real-world case studies from OxiClean, Peter Thomas Roth Skincare, and Puffin Drinkware showing how this blueprint works in practice

If you’ve ever felt like launching a product is a gamble, this episode will show you how to stack the odds in your favor, minimize risk, and scale with confidence.

Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!