10. Bob Circosta, The Original TV Shopping Host and HSN Legend

In this episode, I interviewed my good friend Bob Circosta.  Bob was the world’s first Live TV Shopping Host over 40 years ago, and he helped create the whole industry which now includes HSN, QVC and many other U.S. and international Live TV Shopping channels.  Bob shares the story of the first product ever pitched, back when HSN was a radio station that launched a show called the International Suncoast Bargaineers Club.  

It’s a fascinating story, but Bob also weaves in some great advice for entrepreneurs and business owners based on his more than 25,000 hours pitching products on live TV and over 75,000 unique product presentations.  Among other things, in this episode you’ll learn:

•How to pitch your product or service
•How to get distribution to market your business
•The secrets to effective selling, even if you “hate selling”
•How to stay motivated in the face of trials as you grow your business

Even after helping thousands of business owners, Bob is still very active in helping entrepreneurs and inventors get their products launched on HSN, on Canada’s “The Shopping Channel,” and by hosting product videos for digital marketing on Facebook and Instagram.  You can learn more about Bob Circosta at BobCircosta.com, and if you’d like to learn about working with Bob or attending one of his live Bootcamps, please reach out to [email protected].  

This podcast is hosted by Jon LaClare, founder and CEO of Harvest Growth.  To learn more about Harvest Growth and how they can help you “harvest the growth potential of your business”, please visit HarvestGrowth.com.