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The GTM Handbook - Podcast

The GTM Handbook

Ever wonder what GTM (Go To Market) actually even means? What does it take to Go To Market, whether you are at a big company, startup or even just a small team in a big company or even a large team at a small company.

Every angle is covered in this podcast, and we dive DEEP into it with our guests.

Business Careers
Update frequency
every 8 days
Average duration
28 minutes
Episodes
56
Years Active
2023 - 2025
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LI Live: Get Your Outbound Right w/ Aaron Reeves

LI Live: Get Your Outbound Right w/ Aaron Reeves

Got to sit down with Aaron Reeves, the founder of OutboundOS. We spoke about prospecting and the best practices that can be used now to be a more modern SDR.

00:17:33  |   Thu 06 Mar 2025
55: The Future of SDRs w/ Gabe Lullo

55: The Future of SDRs w/ Gabe Lullo

This week I had on Gabe Lullo the CEO of Alleyoop, a Sales Development as a Service company.


Was a great conversation on where SDRs are going in the future, what they have done in the past and what w…

00:22:03  |   Thu 20 Feb 2025
54: Warm Up Your Cold Calls

54: Warm Up Your Cold Calls

This week we had on Rebekah Brown to talk about how to warm up your cold calls, along with how to build a great relationship with your SDR as an AE.

00:26:24  |   Thu 06 Feb 2025
SDR Handbook: How To Decide On Tools

SDR Handbook: How To Decide On Tools

We are BACK with an SDR Handbook sit down with Jake again to go in depth on the idea around deciding on tools for your team.


Something that we feel passionate about and wanted to help give some insi…

00:23:19  |   Tue 07 Jan 2025
52: Cold Callings #1 Fan

52: Cold Callings #1 Fan

This week we are back with a great SDR Handbook Episode where Taylor is joined by Nick Fasciana. Where they dive into the love of cold calling Nick has and what it took to get there.


Also how any S…

00:26:12  |   Wed 21 Aug 2024
51: How AI Can Be Used By SDRs

51: How AI Can Be Used By SDRs

This week we had Sam Addicott who works in AI and actively uses/cold calls people to get them to integrate AI into their company


So who better to come and explain to us how SDRs can actually leverag…

00:24:53  |   Wed 19 Jun 2024
50: Go To Network And Why It Works

50: Go To Network And Why It Works

We brought back Augusto talk about his experiences on this episode 50 special going in-depth on Go To Network


The good, the bad and the ugly on this topic is all covered thanks to Augusto!

00:23:36  |   Wed 12 Jun 2024
49: The Secret To Be The Best SDR And Then AE

49: The Secret To Be The Best SDR And Then AE

This week we had Mohammed Kiswani on the show to talk about his extraordinary run as an SDR and then his amazing accomplishments as an AE


We dissected what exactly he did and the certain tactics tha…

00:24:13  |   Wed 05 Jun 2024
48: Going From Leading 5 To 27 SDRs In A Year

48: Going From Leading 5 To 27 SDRs In A Year

This week I had the pleasure to sit down to speak with Scott Williams who went through it (and thats being light with it).


He works for Onit, and in the past ran a team of 5 SDRs but soon after up'd…

00:25:21  |   Wed 17 Apr 2024
47: The Journey Of An SDR

47: The Journey Of An SDR

This week we had Joseph Smith on the show to talk about the journey he has taken as an SDR and what it has been like.


From solar sales to a SR SDR, we get to learn it all!

00:26:07  |   Wed 10 Apr 2024
46: SDR To AE In 10 Months???

46: SDR To AE In 10 Months???

This week we had Tyler Hickey on the pod to talk about how he was able to go from an SDR to AE in 10 months at his current company Branch.


We walked through the previous experience he had that helpe…

00:28:51  |   Wed 03 Apr 2024
45: Navigating Potential Companies To Work At

45: Navigating Potential Companies To Work At

This week we had Benyamin on the show to talk about how to navigate a company to work at for your next or first SDR role.


We spoke about what exactly you can be asking in the interview process as w…

00:29:32  |   Wed 27 Mar 2024
44: How To Actually Brand Yourself On LI

44: How To Actually Brand Yourself On LI

This week we had Brian Montoya on the podcast to talk about how to brand yourself on LinkedIn and how to actually do that step by step.

00:27:55  |   Wed 20 Mar 2024
43: Advice From Over 200 Conversations

43: Advice From Over 200 Conversations

This week we had Dale Thorn on the podcast to talk about the knowledge he has gained from speaking to over 200 Sales Development professionals.

00:33:35  |   Wed 13 Mar 2024
42: SDR Handbook: Organizational Change

42: SDR Handbook: Organizational Change

This week Jake comes back to speak about how SDRs can influence organizational change.


That you really do have the power to bring on tools, help change the sales team and or impact how the company m…

00:20:41  |   Wed 21 Feb 2024
41: Building Accountability and Motivation On An SDR Team

41: Building Accountability and Motivation On An SDR Team

Jill Bruno joins the pod this week to chat about how she has led great SDRs team and what she was able to do to build motivation and accountability on those teams.


Tune in for some great insights fr…

00:32:47  |   Wed 14 Feb 2024
40: How To Figure Out Messaging

40: How To Figure Out Messaging

This week we had Kellen Casebeer on the show to talk about message market fit. Which is trickier and more important then you may think.


The great thing is, SDRs are a huge part of this process and w…

00:32:18  |   Wed 07 Feb 2024
39: How To Actually Lead An SDR Team

39: How To Actually Lead An SDR Team

This week we had David Wilkins on the podcast. He is the Author of Closing The Gap:  Turbocharge Your SDR and Sales Team Alignment


He is also the founder of SDR Leaders of EMEA and the former Direct…

00:33:14  |   Wed 31 Jan 2024
38: SDR Handbook: Cold Emailing

38: SDR Handbook: Cold Emailing

Joined by Jacob, today Taylor goes in about cold emailing and all the good and the bad that comes with it.


Speaking on topics like personalized emails, automated emails and tools you can use!

00:31:03  |   Wed 24 Jan 2024
37: The P.I.T.C.H Framework

37: The P.I.T.C.H Framework

This week we had Aaron Reeves on to talk about his P.I.T.C.H framework that he created to get the most out of your cold calls.


This episode does a walkthrough for piece by piece of it and why he add…

00:29:47  |   Wed 17 Jan 2024
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