Lessons Learned: First Marketer Insights & Strategies with Lucy Heskins

In this episode, you’ll hear about:

• The unique experience of being the first marketer at a startup
• Common mistakes startups make with their initial marketing hires
• The importance of aligning marketing strategies with the startup's stage
• How the Jobs-To-Be-Done framework impacts product innovation and marketing
• Tips for preparing to join a startup marketing team
• Lucy's favorite tools and resources for marketing and mentorship

Tools mentioned:

• Intercom, a real-time customer messaging and engagement platform
• Airtable, a flexible database meets user-friendly spreadsheet
• ProfitWell, a tool for subscription revenue and growth analytics optimization
• GrowthMentor, personalized growth advice from expert mentors
• Forget the Funnel, SaaS marketing guidance and mentorship platform