It’s not so complicated: Getting started in Product Marketing with Div Manickam
- Author
- Div Manickam, Spyros Tsoukalas
- Published
- Thu 13 Apr 2023
- Episode Link
- https://www.growthmentor.io/blog/category/podcast/
In this episode, you’ll hear about:
- Identifying the customers’ pain points to define your messaging and positioning
- Buyer personas and how to define them
- A 5-step buyer journey from discovery to advocacy
- Product launches, aligning stakeholders and OKRs
- OKRs as a way to align what you do with what you want to achieve
