It’s not so complicated: From sales-led to product-led growth
- Author
- Mario Araujo, Spyros Tsoukalas
- Published
- Tue 13 Dec 2022
- Episode Link
- https://www.growthmentor.io/blog/category/podcast/
You will learn about:
- the mistake of companies having sales lead the transition to Product-Led Growth
- Product-Led Growth being confused with growth marketing
- examples of Sales-Led Growth vs Product-Led Growth
- decreasing time to value and NOT handholding users across their journey
- the Zoom and 1Password examples
