#5: The Anatomy of an eCommerce Website, Part 1

Building a sense of trust is critical when it comes to eCommerce conversion optimization, and it's the first step if you want to increase sales! 

Welcome to the fifth episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses. 

This episode is the first of a two-part series with Sean Agnew, my business partner. We will discuss not only the components of a perfect online store but also how to increase conversions. 

Online traffic is highly variable in today's world. If you can't get visitors to enter your conversion funnel the first time, the chances of them returning and performing the desired action are slim. This is merely a missed opportunity for your company. Running effective campaigns is the best way to increase your chances of conversion. 

Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you’re in the right place. 

Stay tuned and be sure to join the thousands of listeners already in growth mode!


Timestamps: 

00:00 - Intro

01:44 - Ideal Layout of an eCommerce Page 

04:00 - Best Practice for Creating Headlines 

06:25 - Building Credibility for Products 

08:20 - Having Contact Details on Your Website 

10:40 - Displaying Different Types of Payments on the Website 

14:11 - Are Trust Badges Essential to a Website? 

16:50 - Having a Well-Written Product Description 

22:30 - Importance of Product Images and Videos 

24:17 - Pricing and Discounts 

27:20 - Outro 

About Our Host:

Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.

Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler.

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