Scaling Facebook Reels Ads with AI: Divij Pasrija’s Impact

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Divij Pasrija led Meta’s AI ad platform for Facebook Reels, driving massive revenue growth and setting new standards for short-form content monetization.

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Divij Pasrija revolutionized ad monetization for Facebook Reels by leading the development of AI-driven personalization models. His data-first product strategy boosted revenue, scaled ML systems, and balanced monetization with user experience—earning him Meta’s “Most Data-Driven PM” award and establishing a new benchmark for AI in digital advertising.