How Prem Kothandaraman Helped Zynga Attract 1M New Players

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Prem Kothandaraman redefined monetization for Zynga’s Words With Friends, boosting users by 30% with a smart, player-friendly in-game currency system.

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Prem Nishanth Kothandaraman led the launch of the first in-game currency system for Words With Friends, increasing players by 30% and boosting engagement. His dual-currency design and technical innovation modernized monetization while enhancing gameplay, earning him recognition as a rising talent in the gaming industry.