How Baden Bower Could Make Apple's iPhone 16e Launch a Global Sensation

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Apple now needs to position the iPhone 16e within its lineup while keeping demand strong for its high-end models.

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Apple introduced the iPhone 16e on February 19, 2025. Priced at $599, this model includes the A18 chip, a 48MP camera system, and extended battery life. Pre-orders begin on February 21, with the official release scheduled for February 28. A well-planned public relations strategy will influence consumer perception.