How Advanced Analytics Delivered $100M in Retail Value: A Personalization Breakthrough by S.Katyayan

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Shashank Katyayan’s advanced analytics project boosted a major retailer’s margins by $100M using CatBoost-powered personalization at scale.

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Shashank Shekhar Katyayan led a breakthrough personalization project using CatBoost to optimize promotions at a major US retailer. The initiative delivered a 2-point margin lift and $100M in value. His leadership in advanced analytics set new standards for retail personalization, blending technical innovation with real business impact.