Dmytro Rukin, CEO of LaFinteca: From Vision to Velocity - Turning Strategy into Execution

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Meet Dmytro Rukin, CEO of LaFinteca.

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Bold visions are common—but transforming those visions into tangible outcomes is where true leadership is tested. For Dima Rukin, CEO of LaFinteca, the challenge is clear: building a company that not only imagines a world of inclusive financial ecosystems without borders, but one that delivers it through daily execution. According to Rukin, moving from vision to velocity requires more than ambition. It demands discipline, clarity, and a deep commitment to operational structure. Based on his experience leading LaFinteca’s expansion across Latin America, he highlights five key principles that have shaped the company’s strategic execution.