Data Lake Implementation Fuels Personalized Customer Experiences and Revenue Growth

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Devender Yadav’s Data Lake implementation at KOJ Group boosted personalization, efficiency, and revenue growth, setting a benchmark for retail transformation.

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At KOJ Group, Devender Yadav led a Data Lake implementation that unified POS, CRM, ERP, and e-commerce data to deliver real-time personalization and operational agility. The initiative saved 800+ man-hours annually, cut stockouts by 7%, reduced aged inventory, and drove 5% revenue growth. Beyond technology, Yadav fostered a data-first culture, making the project a blueprint for retail digital transformation.