Smarter marketing for sustainable growth — with Maya Moufarek

In this episode of The Good Growth Podcast, we sit down with Maya Moufarek, founder of Marketing Cube and former CMO of Pharmacy2U, to uncover the key ingredients for sustainable growth—and why founders should rethink their approach to marketing post-investment.

Maya shares how she helped shape Pharmacy2U’s rapid expansion, achieving the equivalent of opening an offline pharmacy every 2.5 days before a PE exit. She dives into the fundamentals of building a scalable growth engine, why customer insight is the most overlooked marketing tool, and how trust and segmentation played a crucial role in Pharmacy2U’s success.

Plus, Maya explains why “channels come last”, the impact of AI on SEO, and why community-building will be more important than ever in the years ahead.