193. Preserving Memories & Building Legacy: Photo Organizing + Business Lessons with Haleh Shoa, Founder & CEO of Picturli

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How many photos are sitting on your phone right now—thousands, maybe even tens of thousands? And what would happen if those were the only memories your family had left?

In this inspiring episode of The Good Enough Mompreneur Podcast, host Angela sits down with Haleh Shoa, Founder & CEO of Picturli, a photo organization, curation, and design studio that transforms chaotic photo collections into secure, searchable, and shareable archives.

Haleh’s passion for preserving memories began when her family fled Iran during the revolution, carrying photo albums as their most treasured belongings. With a career background in advertising for brands like Apple, Ritz Carlton, and Jaguar, Haleh combines technical expertise with a heart for storytelling—helping families and entrepreneurs protect their legacies.

✨ In this episode, you’ll learn:

• Why professional photo organizing is about more than decluttering—it’s about protecting your family’s legacy.
• How to organize overwhelming digital photo collections—from phones to old memory cards and slides.
• The lessons Haleh learned from launching Apple’s iPad Mini globally and how those lessons apply to entrepreneurs.
• Tips for serving high-ticket clients with confidence (and why your expertise matters).
• How to think about your future self when building systems for business and life.

📌 Stay to the end for three actionable takeaways you can start today to better organize your memories and your business.

🔗 Connect with Haleh Shoa & Picturli
Website: picturli.com
Free guide: 7 Steps to Organizing Your Photos → picturli.com/connect
Instagram: @picturli
LinkedIn: Haleh Shoa

💡 Keep the Conversation Going with Angela
Website: mombusinesscoach.com
 

• Connect with Angela at MomBusinessCoach.com

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Thank you for listening and keep up the great work, mama!