192. Secrets to Confident Copywriting & Signal Positioning for Mom Entrepreneurs from Jillian Anderson

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In this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli welcomes Jillian Anderson—a globally recognized high-performance copywriter, positioning expert, and mom of two. Jillian has helped over 250 clients in 53 countries write magnetic sales copy and offers that truly reflect their vision, confidence, and aligned energy.

If you’ve ever struggled to explain what you do, name your offers in a compelling way, or write copy that actually converts—this episode is your next best listen.

Together, we unpack the energetic side of messaging, how to ethically position your offers to attract the right clients, and why confidence is a core ingredient of copy that sells.

💡 Stay to the end for Angela’s 3 biggest takeaways that could transform your copy and the way you show up in your business.

✨ In This Episode, You’ll Learn:

• Why positioning should come before you write a single word of copy
• What “signal positioning” is and how to use it to boost conversions
• How to confidently name your offers using identity-based messaging
• Practical copywriting tips for mompreneurs who feel overwhelmed
• How to use storytelling to connect with ideal clients
• The role of self-worth and energy in sales copy
• Jillian’s advice for balancing motherhood and business in different seasons

👩‍💻 Connect with Jillian Anderson:
👉 Website: https://www.jillian-anderson.com/
👉 Instagram:  http://www.instagram.com/jillianaanderson 
 

📬 Connect with Angela:
Website: https://www.mombusinesscoach.com
Email: [email protected]
 

• Connect with Angela at MomBusinessCoach.com

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Thank you for listening and keep up the great work, mama!