89 - Mastering the Marketing Pivot with Bryan Alston

The power of a pivot cannot be overlooked.  It is the power to follow the data even if it may take you in a very different direction than you expected.  As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs.  This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Bryan Alston

• Website: https://www.brandcastle.co/
• LinkedIn: https://www.linkedin.com/in/bralston/
• Email: [email protected]

About Bryan Alston

Co-Founder & Managing Partner at Brand Castle Growth Partners

• Oversees the investment and marketing departments for Brand Castle
• Inc5000 CMO with 13 years of innovative retail and digital marketing leadership
• Led brand launches for Magic Spoon, Our Place, Clove, Sondors eBikes and dozens more
• Most recently was CMO of Greater Than (2022 Inc5000 #198, #1 hydration brand), a brand he pivoted from Crossfit sports drink to become a leading electrolyte drink for breastfeeding moms
• Greater Than also hit #318 on the 2023 Inc5000 list, #2 hydration brand
• Graduate of the Gap Inc. Rotational Management Program, later leading a $130m women's category for Gap.com

A graduate of Dartmouth College, Bryan was a coxswain on the varsity men's rowing team, winning silver at the 2011 Eastern Sprints regional championship and bronze at IRA nationals. He still coxes 5x a week and has won numerous gold medals at the Masters national championship level.