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67 - No such thing as bad publicity?

Author
Catryn Becker
Published
Tue 23 Jan 2024
Episode Link
http://www.optimizewe.com/

"Those who cannot learn from history are doomed to repeat it."  There is so much we can learn from those who have come before.  Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations.  While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story.  Listen in for your daily dose of wisdom!

Connect with Catryn Becker

Connect with Dick Grove

About Dick Grove

Dick Grove is the CEO and founder of the long-established, Kansas City headquartered, INK Inc Public Relations. For over 50 years, Dick has successfully led the PR efforts for hundreds of established organizations, startups, government entities and individuals and is a pioneer for implementing both a "pay for performance" client model as well as one of the first in the industry to utilize a remote workforce. 

His first book, motivated by his decades in the industry, is titled “It’s the Media, Stupid!  PR Without the BS.” It’s an often irreverent and humorous insider’s look in to the art, science and semi-cosmic ability of gaining positive press.

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