63 - Caring for the Caregivers

"It takes a Village!"  This is a phrase that we have all heard of but is it something that we believe and embody?  73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between.  So what are employers doing to support this large part of their team?  What would help?  This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company.  Listen as host Catryn Becker discusses the ups and downs of being a working mom with Claudia and how Keep Company can help.

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Claudia Naim-Burt

• Website: www.keep-company.com
• LinkedIn:  https://www.linkedin.com/in/claudianaimburt/ and https://www.linkedin.com/company/joinkeepcompany/

About Claudia Naim-Burt

Claudia Naím-Burt is the co-founder and COO of Keep Company, an employer-offered benefit for parents and caregivers that helps solve burnout and prevent attrition.  Previously, Claudia was a member of the leadership team at Framebridge, a direct-to-consumer custom framing company, where she led Brand and Communications. As the 10th employee to join the company, she helped scale the business to over 400 employees, retail locations and past $82M in venture funding.

After Framebridge, Claudia served as an entrepreneur in residence at NEA, and as a strategic advisor to several high-growth businesses, including Poppy Flowers.  Claudia has held marketing and communications roles at American Express and Edelman Public Relations. She holds an MBA from NYU Stern School of Business and a BA with honors from Georgetown University's School of Foreign Service. 

Originally from Caracas, Venezuela, Claudia lives in Washington D.C. with her husband and two boys