55 - What is Public Relations (PR)?

"Public Relations is the motherload of all marketing because it is all about relationship building" according to guest Renee Warren.  And she knows what she is talking about with over 22 years as an entrepreneur in the space, founder of a global PR agency, and booking over a thousand media and blog appearances.  Host Catryn Becker and Renee go deep on what it means to have a personal brand, tips on effective relationship building, and so much more.  

Connect with Catryn Becker:

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Renee Warren:

• https://www.reneewarren.com/press   
• https://www.instagram.com/renee_warren/
• https://www.wewildwomen.com/ 

About Renne Warren:

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, which helps entrepreneurs get the media coverage of their dreams.

She's also the host of the celebrated podcast, Into the Wild, a show that features curated interviews with women entrepreneurs. It's designed to inspire and give actionable advice to women launching or growing their dream business.

In 2012, Renée founded a Content Marketing and PR agency, taking it from the ground up to a 7-figure, globally-recognized company with clients from South Africa to San Diego. Today, she has become sought after for her ability to create world-class PR strategies, marketing operations systems, content strategies, and classy media training.

She is the co-author of Get Covered! How to craft pitch and tell your startup's story to get more customers, and is always challenging conventional ways to garner media and customer's attention. A billboard for her tagline, "The best advice comes from someone who has successfully done it before," her approach to PR comes from over 25 years of experience as an entrepreneur and is a declaration to be an unapologetic risk-taker. And is a contributor to Entrepreneur.com.

When she's not crafting the ultimate PR pitch or podcasting, Renée spends time with her family, working out, enjoying really great business books, or refining her drumming skills.