109 - Finding the Right Gifts for Cancer Patients

Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter.

"On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends are, right? You kind of find your tribe." - Liz Benditt

In this episode of "The Good, Bad, and Ugly of Business," we dive into a heartfelt and inspiring conversation with the founder of BalmBox, Liz Benditt. Liz shares her deeply personal journey of surviving multiple cancer diagnoses and how it led her to create BalmBox, a company dedicated to providing thoughtful and practical gifts for cancer patients. Through her experiences, Liz discovered a significant gap between what cancer patients need and what well-meaning friends and family often provide. BalmBox was born out of a desire to bridge this gap and offer meaningful support during one of life's most challenging times.

Liz discusses the importance of finding the right medical care team, the resilience and empathy developed through her experiences, and the valuable lessons learned along the way. She highlights the rigorous research and thoughtful curation behind BalmBox’s products, ensuring they meet the unique needs of cancer patients. From practical items like wedge pillows and lip balm to the importance of avoiding overly personal or generic gifts, Liz’s insights are invaluable for anyone looking to provide genuine support to a loved one facing cancer.

Tune in to hear Liz's inspiring story, learn about the creation and evolution of BalmBox, and gain practical advice on selecting the perfect gifts for cancer patients. Whether you’re a caregiver, friend, or family member, this episode offers a wealth of knowledge and heartfelt guidance to help you make a positive impact.

Connect with Catryn Becker

• Website: https://optimizewe.com/
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram: https://www.instagram.com/relax_with_catryn

Connect with Liz Benditt of BalmBox.com

• Website: www.TheBalmBox.com
  Facebook: https://www.facebook.com/TheBalmBox
  Instagram: https://www.instagram.com/balmboxig/

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Liz Benditt

Liz Benditt is a senior marketing executive with 25+ years professional experience. After enduring 5 different cancers over the past 14 years, Benditt leveraged her experience as both a marketer and a cancer patient to launch www.TheBalmBox.com – a site featuring functional self-care and gift packages for cancer patients.  

In addition to her role as President and CEO of The Balm Box, Liz teachers undergraduate marketing courses at The University of Kansas School of Business. She is a public school and community service advocate, serving on leadership boards for National Charity League for Greater Kansas City and The Mainstream Coalition.  

Liz lives in the Kansas City metro with her husband, two teenage kids, and one terrible dog.