100 - Marketing to the Heart: Emotional Intelligence in Business

Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.

In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insights into how businesses can effectively connect with their audience at an emotional level through personalized video content, leveraging both creativity and cutting-edge technology.

Josias discusses the evolution of marketing technologies, particularly the role of AI in creating highly personalized and engaging video content. He explains how these advancements are not just changing the marketing landscape but are also setting new standards for customer engagement. Through examples from his own company, Josias illustrates the importance of understanding the emotional triggers of different audiences and how personalized marketing can significantly enhance customer experience and brand loyalty.

Tune in to "Marketing to the Heart: Emotional Intelligence in Business" to uncover the hidden dynamics of emotional decision-making in the digital age. Whether you're a marketing professional, business owner, or just curious about the intersection of technology and consumer behavior, this episode offers valuable insights into making more meaningful connections with your audience and harnessing the power of emotions to drive business success.

Connect with Catryn Becker 

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Josias De La Espada

• - Linkedin: https://www.linkedin.com/in/josiasdelaespada/
• - YouTube: https://www.youtube.com/@pirsonal
• - Company site: https://pirsonal.com

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Josias De La Espada

For the past decade, Josías has been a champion of personalized video, helping brands like Weichert, Generali, and BMW Financial Services ditch tired marketing and People Experience tactics. As CEO of Pirsonal, a leading personalized video platform, he's on a mission to empower businesses to forge genuine connections with their audiences through the power of automation and one-to-one video experiences—at scale.