92 - Exactly How I Did A 500,000 View Launch (For Less Than $3,000)

In this episode, I’ll be pulling the curtain back to break down step by step the launch I did for the MindShift Playbook and the Think Different Theory Podcast.

You’ll get insight into everything...

How I planned it...

How much it cost…

What we did right...

What we did wrong...

Conversion rates...

Final numbers...

And more...

This was the first product launched that I’ve ever actually put a lot of thought into. In the past, all of the products I’ve launched have been a lower ticket or I just launched without much of a plan. If you hang around until the end of this one, you’ll 100% walk away with some gold nuggets that you can apply to your next launch.

Key Points Discussed:

The scope of the launch (02:00)

Paid or organic traffic strategy (03:47)

Initial thoughts on growing the podcast (06:02)

The Instagram strategy I used (09:57)

The Facebook strategy I used (12:50)

How much I’d spent pre-launch (18:15)

The part I messed up on (19:15)

The email strategy (20:15)

The actual launch day (21:00)

Let’s talk about the actual numbers (24:45)

The number of people that hit the opt-in page (28:15)

Which of the platforms got more exposure (34:15)

You can find the transcripts and more at www.thinkdifferenttheory.com/92

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