196: How One Mom Built a Thriving Business From Thrifted Finds with Whitney

What do you get when you mix a registered nurse, a passion for antiques, and a killer instinct for business? Meet Whitney Conard, founder of Conard & Co (formerly “Thrifty Whitney”), sharing her journey from estate sales to international sourcing, and building a serious vintage empire. 

SHOW NOTES:

• Whitney started with a $300 goal—and built a thriving vintage business.
• How her rebrand to Conard & Co reflects her elevated vision and growth.
• How social media helped launch her business, but real success came from diversification.
• Why confidence in pricing is crucial—your items (and your time!) are worth it.
• She sources antiques from English Victorian dump sites—yes, really.
• She built her brand by learning, adapting, and staying endlessly curious.