Global Alcoholic Beverage Industry: Navigating a Structural Reset and Cyclical Recovery

Executive Summary: An Industry at an Inflection Point The global alcoholic beverage industry is at a critical inflection point, emerging from a post-pandemic recalibration defined by profound structural and cyclical shifts. After a period of robust growth fueled by premiumization and at-home consumption, the market entered a “reset” year in 2023-2024, marked by decelerating premiumization, […]