Untapped Power of Personal Branding in the MENA region with Sabine Kuhn

Personal branding has been growing in places like the USA/Canada and Europe, and the MENA region is slowly seeing a shift in embracing it. South Asians and Arabs believe their social standing is completely tethered to a fancy job title and/or prominent business brand.

We've invited Sabine Kuhn - founder of Talent and Truth, a boutique personal branding consultancy dedicated to building high-impact executive brands on LinkedIn and beyond - to expand and dive into the shift and trends of personal branding by professionals in the region.

If you're looking to elevate and enhance your personal brand, we've got some actionable insights and even simple tricks to kick-start the process.

You can use "50SIGNUPS" to avail her first course to kick-start your personal brand journey based on years of work with their pool of clients.

Don't forget to follow Sabine Kuhn and Talent and Truth on LinkedIn.

Watch the video version on YouTube.

-- Chapters --

00:00 Opening

00:33 Today's episode: Personal branding in MENA region

02:02 Introducing our guest

04:19 The Birth of Talent and Truth

08:11 Common Myths of Personal Branding

09:19 Cultural Perceptions in the MENA Region

13:05 Trends in Personal Branding

18:07 The Role of Content Creators for CEOs

20:18 Navigating LinkedIn and Instagram for Branding

27:17 Language and Quality Control

30:08 Common Pitfalls in Personal Branding

33:46 Balancing Authenticity and Professionalism

36:40 Understanding ROI in Personal Branding

40:29 Those who want LinkedIn Top Voice status

42:53 Challenge of Virality vs. Thought Leadership

47:21 Future of Recruitment and Likeability

52:04 Random: Yasser and Khan's presence on LinkedIn

54:58 Importance of Direct Communication

57:24 Building Connections on LinkedIn

58:49 Optimizing Your LinkedIn Profile for success

01:02:47 Crafting an Engaging LinkedIn Biography

01:06:32 Establishing a Posting Routine

01:08:28 Future Directions for Talent and Truth

01:10:47 Learning from Experience

01:15:17 Overcoming Personal Branding Fears

---

If you're keen to suggest topics that you'd want to hear more about with a Middle East focus, follow us on our accounts below and drop us a message. You can also suggest it ⁠⁠⁠⁠⁠⁠via Google Forms⁠⁠⁠⁠⁠.

• Yasser Masood (⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, ⁠⁠⁠⁠YouTube⁠⁠⁠⁠)
• Gazanfarulla Khan (⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠)
• The Geeky Nomads (⁠⁠⁠⁠Threads⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, ⁠⁠⁠⁠YouTube⁠⁠⁠⁠)