059 The Difference Between Book Endorsers, Influencers, and Launch Teams

What is the difference between book endorsers, book influencers and launch teams (or street teams)? The Gatecrashers unpack these three vital roles and how to determine who goes where.

Amanda Luedeke is literary agent and Vice President at MacGregor & Luedeke, where she has agented since 2009.

Charis Crowe is a marketer and freelancer who spent nearly ten years at the gates of publishing before deciding to launch her own self-publishing career.