The Sales Innovation Paradox With Howard Dover
- Author
- Howard Dover, Betsy Gregory-Holser, Doug Bushee
- Published
- Fri 26 May 2023
- Episode Link
- https://the-gartner-sales-podcast.simplecast.com/episodes/the-sales-innovation-paradox-with-howard-dover-MbFwkVqF
Amid economic uncertainty, technology is crucial to revenue growth. However, investments in sales training and enormous amounts of revenue technology are not improving sales effectiveness for most companies.
In this episode, Doug and Betsy speak with professor and author Dr. Howard Dover, discussing:
- How to develop modern sales methods and become a sales disruptor
- How digital buying has changed traditional sales activity
- How organizational and environmental obstacles keep the field in a state of paradox
