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The Game Plan: Inside the Business of Sport - Podcast

The Game Plan: Inside the Business of Sport

The podcast for anyone that’s interested in the business of sport! 

Each week we will give you a quick overview of the business behind a major sporting event or trending topic from the world of sport. You can expect to see a few longer-form interviews and discussions thrown into the mix now and again too. 

Agree or disagree with anything? Any topics that we should be covering?? Send us your thoughts! 

Hosts: 
Dylan Pugh - Managing Director @ Sport Industry Group. 
Radha Balani - Managing Partner at Think Beyond, the global sports consultancy that drives business through purpose. 
Producer: Rory Jones. 

Follow us @sportindustry

Football Business Sport Marketing Sports
Update frequency
every 7 days
Average duration
18 minutes
Episodes
31
Years Active
2024 - 2025
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Havas Play: Vision 2035 - A Decade To Reimagine Women's Sport

Havas Play: Vision 2035 - A Decade To Reimagine Women's Sport

Ahead of the Women’s Rugby World Cup, RB is joined by Ellie Moss and James Masters (Havas Play UK) and F1 Academy driver Chloe Chong to discuss Vision 2035: A Decade To Reimagine Women’s Sport, a for…

00:33:38  |   Fri 22 Aug 2025
Inside LIV Golf: Building the future of the Majesticks Team

Inside LIV Golf: Building the future of the Majesticks Team

This week, Dylan is joined by James Dunkley and Ollie Banks, Team Principal and co-Team Principal at Majesticks GC, to dive into the world of LIV Golf. They explore the unique team-based model, the e…

00:27:24  |   Tue 12 Aug 2025
Sport Industry Awards 2025: The Winners

Sport Industry Awards 2025: The Winners

This week, Dylan and RB dive into all things Sport Industry Awards 2025. From why this year’s winners stood out, to the stories behind the highly commended entries, and all the behind-the-scenes buzz…

00:23:35  |   Mon 02 Jun 2025
Sport Industry Awards Category Digest: Tessa Jowell Community Award and Purpose Driven Sponsorship Award

Sport Industry Awards Category Digest: Tessa Jowell Community Award and Purpose Driven Sponsorship Award

This week on The Game Plan, RB and Dylan Pugh are joined by Susie Tomson, Global Head of Insight & Impact at Think Beyond, to dive into two important Sport Industry Awards categories: the Tessa Jowel…

00:26:13  |   Tue 29 Apr 2025
Sport Industry Awards Category Digest: Tech in Sport

Sport Industry Awards Category Digest: Tech in Sport

This week, Dylan is joined by Adam Azor, EVP Global Marketing at Sportradar, to explore the Tech in Sport Award. They discuss standout themes from this year’s shortlist and reflect on the evolving ro…

00:22:46  |   Tue 15 Apr 2025
Sport Unlimited: Women's Sports Fandom

Sport Unlimited: Women's Sports Fandom

This week, RB is joined by Andy Walton, Group Account Director at Sport Unlimited, to discuss their recent report on women's sport, its fandom, and the untapped opportunities within it.

https://www.un…

00:29:53  |   Tue 01 Apr 2025
Sport Industry Awards Category Digest: Educational Institute Of The Year

Sport Industry Awards Category Digest: Educational Institute Of The Year

This week, Dylan is joined by Will Roberts, CEO of British Universities and Colleges Sport, to discuss the new Educational Institute category, standout shortlist entries and what to expect ahead of B…

00:27:00  |   Wed 12 Mar 2025
Beast, beauty, brains: Ilona Maher's arrival in England

Beast, beauty, brains: Ilona Maher's arrival in England

Ahead of Ilona Maher's debut for the Bristol Bears, our host Rory Jones caught up with SIG's in-house rugby specialist, Anna-Rose Gabbitass, to reflect on her potential impact on Premiership Women's …

00:13:23  |   Thu 09 Jan 2025
PDC World Darts Championship: Have Sky and Matchroom hit the bullseye?

PDC World Darts Championship: Have Sky and Matchroom hit the bullseye?

This week, Dylan and RB weigh in on this year's edition of the showpiece event, the 'Luke Littler effect', and the growth of darts in recent years.

Follow us on @sportindustry

00:14:53  |   Fri 20 Dec 2024
Mental health in football: Marvin Sordell shares his story

Mental health in football: Marvin Sordell shares his story

This week, Dylan is joined by former Premier League footballer Marvin Sordell to reflect on his playing career, battles with mental health, and founding his production company ONEIGHTY...

Follow us on…

00:43:17  |   Fri 13 Dec 2024
Fists, Fury, and the Undisputed

Fists, Fury, and the Undisputed

In the buildup to the second fight between Tyson Fury and Oleksandr Usyk, Dylan and RB weigh in on the highly anticipated heavyweight matchup, and the commercial growth of boxing.

Follow us on @sporti…

00:15:07  |   Thu 05 Dec 2024
How Nielsen is powering the globalisation of sports

How Nielsen is powering the globalisation of sports

This week, Dylan is joined by Andy Milnes, Market Leader UK & Ireland at Nielsen Sports, to reflect on how the analytics giant is helping drive the globalisation of sports.

Follow us on @sportindustry

00:14:39  |   Thu 28 Nov 2024
Why Formula 1 is going all in on Las Vegas

Why Formula 1 is going all in on Las Vegas

Ahead of Sunday's Las Vegas Grand Prix, Dylan and RB look ahead to the second edition of the race, and reflect on Formula 1's bid to cash in on Sin City's growing sports market.

Follow us on @sportind…

00:14:09  |   Fri 22 Nov 2024
The Wave: A slice of the ocean becoming the UK's new home of surfing

The Wave: A slice of the ocean becoming the UK's new home of surfing

This week, Dylan speaks with The Wave CEO Hazel Geary to reflect on the inland surfing park's mission to promote activity and sustainability.

Follow us on @sportindustry

00:22:16  |   Thu 14 Nov 2024
Serena Williams off the court: Earnings, endorsements, and business ventures

Serena Williams off the court: Earnings, endorsements, and business ventures

This week, RB and Dylan reflect on the business profile of women's tennis icon Serena Williams, including her own companies, personal endorsements, charity work, and investments.

Follow us on @sportin…

00:10:47  |   Thu 07 Nov 2024
Celebrity ownership in football: Ed Sheeran, Tom Brady, & Deadpool

Celebrity ownership in football: Ed Sheeran, Tom Brady, & Deadpool

Dylan and RB are back to reflect on some of the recent celebrities who have invested in English football clubs, from Ryan Reynolds and Rob McElhenney's Wrexham takeover, to Ed Sheeran's investment in…

00:14:59  |   Thu 31 Oct 2024
MLB: World Series and the most lucrative contracts in sport

MLB: World Series and the most lucrative contracts in sport

This week, Dylan and RB discuss all things related to the MLB, ahead of the 2024 World Series. They discuss the very different media rights structure vs other US leagues, the recent rule changes to b…

00:15:52  |   Thu 24 Oct 2024
NBA: how Sportradar is revolutionising the league's fan engagement

NBA: how Sportradar is revolutionising the league's fan engagement

This week, Dylan is joined by Patrick Mostboeck, SVP of Fan Engagement at Sportradar, to discuss how the sports technology and data giant is helping elevate the fan experience for the NBA. 

Follow us …

00:15:54  |   Tue 22 Oct 2024
The NFL touches down in London: Will the city ever have its own team?

The NFL touches down in London: Will the city ever have its own team?

This week, Dylan is joined by Sport Industry Group's in-house NFL aficionado, Rory Jones, to discuss the NFL's 2024 London Games.

Follow us on @sportindustry

00:14:50  |   Thu 10 Oct 2024
The uncertain future of British basketball

The uncertain future of British basketball

Dylan and RB weigh in on the launch of the new Super League Basketball division, after the former British Basketball League had its license terminated by the British Basketball Federation earlier thi…

00:11:03  |   Fri 04 Oct 2024
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