The podcast for anyone that’s interested in the business of sport!
Each week we will give you a quick overview of the business behind a major sporting event or trending topic from the world of sport. You can expect to see a few longer-form interviews and discussions thrown into the mix now and again too.
Agree or disagree with anything? Any topics that we should be covering?? Send us your thoughts!
Hosts:
Dylan Pugh - Managing Director @ Sport Industry Group.
Radha Balani - Managing Partner at Think Beyond, the global sports consultancy that drives business through purpose.
Producer: Rory Jones.
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Ahead of the Women’s Rugby World Cup, RB is joined by Ellie Moss and James Masters (Havas Play UK) and F1 Academy driver Chloe Chong to discuss Vision 2035: A Decade To Reimagine Women’s Sport, a for…
This week, Dylan is joined by James Dunkley and Ollie Banks, Team Principal and co-Team Principal at Majesticks GC, to dive into the world of LIV Golf. They explore the unique team-based model, the e…
This week, Dylan and RB dive into all things Sport Industry Awards 2025. From why this year’s winners stood out, to the stories behind the highly commended entries, and all the behind-the-scenes buzz…
This week on The Game Plan, RB and Dylan Pugh are joined by Susie Tomson, Global Head of Insight & Impact at Think Beyond, to dive into two important Sport Industry Awards categories: the Tessa Jowel…
This week, Dylan is joined by Adam Azor, EVP Global Marketing at Sportradar, to explore the Tech in Sport Award. They discuss standout themes from this year’s shortlist and reflect on the evolving ro…
This week, RB is joined by Andy Walton, Group Account Director at Sport Unlimited, to discuss their recent report on women's sport, its fandom, and the untapped opportunities within it.
This week, Dylan is joined by Will Roberts, CEO of British Universities and Colleges Sport, to discuss the new Educational Institute category, standout shortlist entries and what to expect ahead of B…
Ahead of Ilona Maher's debut for the Bristol Bears, our host Rory Jones caught up with SIG's in-house rugby specialist, Anna-Rose Gabbitass, to reflect on her potential impact on Premiership Women's …
This week, Dylan and RB weigh in on this year's edition of the showpiece event, the 'Luke Littler effect', and the growth of darts in recent years.
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This week, Dylan is joined by former Premier League footballer Marvin Sordell to reflect on his playing career, battles with mental health, and founding his production company ONEIGHTY...
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In the buildup to the second fight between Tyson Fury and Oleksandr Usyk, Dylan and RB weigh in on the highly anticipated heavyweight matchup, and the commercial growth of boxing.
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This week, Dylan is joined by Andy Milnes, Market Leader UK & Ireland at Nielsen Sports, to reflect on how the analytics giant is helping drive the globalisation of sports.
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Ahead of Sunday's Las Vegas Grand Prix, Dylan and RB look ahead to the second edition of the race, and reflect on Formula 1's bid to cash in on Sin City's growing sports market.
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This week, Dylan speaks with The Wave CEO Hazel Geary to reflect on the inland surfing park's mission to promote activity and sustainability.
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This week, RB and Dylan reflect on the business profile of women's tennis icon Serena Williams, including her own companies, personal endorsements, charity work, and investments.
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Dylan and RB are back to reflect on some of the recent celebrities who have invested in English football clubs, from Ryan Reynolds and Rob McElhenney's Wrexham takeover, to Ed Sheeran's investment in…
This week, Dylan and RB discuss all things related to the MLB, ahead of the 2024 World Series. They discuss the very different media rights structure vs other US leagues, the recent rule changes to b…
This week, Dylan is joined by Patrick Mostboeck, SVP of Fan Engagement at Sportradar, to discuss how the sports technology and data giant is helping elevate the fan experience for the NBA.
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This week, Dylan is joined by Sport Industry Group's in-house NFL aficionado, Rory Jones, to discuss the NFL's 2024 London Games.
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Dylan and RB weigh in on the launch of the new Super League Basketball division, after the former British Basketball League had its license terminated by the British Basketball Federation earlier thi…