Out of all the senses, smell is probably the one that strongly brings out emotional memories and experiences. Closely related is our sense of taste, making our experience of food much more potent. Joining us today to dig deep into the future of smell and taste is Dr. Rachel Herz, a neuroscientist and world-leading expert on the psychological science of smell. She helps us understand the variables that affect our relationship with food, particularly that of smell and taste, so we feel the power and control over it rather than food controlling us. She also discusses the difference between supertasters and non-tasters, how taste is defined by genetics, why some people have an aversion to certain smells, and the debilitating effects of losing your sense of smell. COVID has undeniably reminded us of the value of our sense of smell and taste. And Dr. Herz is someone who helps propel the science and research that could shape the future of this area. Tune in as she tells us more about the science of smell and taste and what it can do to better health outcomes.
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