The Fullout Cheer Podcast
The Fullout Cheer Podcast with Danielle Johnston is the ultimate resource for cheerleading gym owners, all star cheer coaches, and industry professionals who want to grow their gyms, lead successful teams, and thrive in the competitive cheer industry. Hosted by Danielle Johnston — now in her 14th season as a cheer gym owner, co-owner of Next Generation Gym Owners, and author of the must-read “The Cheer Gym Owners’ Handbook” — this podcast delivers proven strategies and real-world insights from someone who’s built a thriving cheer program from the ground up.
In every episode, Danielle shares cheer gym business tips, marketing strategies for cheerleading gyms, leadership advice for working with teenage athletes, and behind-the-scenes looks at what it really takes to run a profitable, well-respected cheer program. From managing staff and parents to improving athlete retention and preparing winning routines, she covers every aspect of cheer gym ownership and coaching with honesty and expertise.
Whether you’re launching your first cheer program or looking to take your established gym to the next level, the Fullout Cheer Podcast gives you the tools, ideas, and inspiration you need to succeed. Subscribe now and start running your gym with confidence, clarity, and full-out passion.
- Update frequency
- every 6 days
- Average duration
- 28 minutes
- Episodes
- 56
- Years Active
- 2024 - 2025
Birthday Parties = Big Profits
Birthday parties aren’t just a fun add-on—they’re one of the highest-margin, lowest-stress income streams in your gym (if you do it right).
In this episode, we’re talking:
How to market parties wit…
Outsmart Your Competitors This Fall
Hijack the Back-to-School Hype
Open Houses Aren't Dead
Open houses are soooo worth it, but you can't just wing it anymore. In this episode, learn how to plan one that drives signups, fills classes, and doesn’t end with three toddlers and a confused grand…
Where Does Your Money Actually Go?
In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the biggest frustrations cheer gym owners face: “Where is all my money going?” Dan dives into the real numbers behind cheer gym…
I Lost My Spark 🔥
In this episode, I share the real story b…
Owners: Set These 3 Boundaries or Cry Later 😭
She Ran the Carpool… Now She Runs the Gym
In this episode, we talk to a former cheer mom turned all star director who’s gone from planning goodi…
The Teen Brain...Buffering...
Stars, Stripes & Staff Who Don't Need You
In this episode…
Small Gyms Unite!
In this powerful episode, Danielle sits down with Cat Weeden—owner of Luxe Cheer in Tulsa, Oklahoma, and co-founder of the Small Cheer Gym Association—for a raw and honest conversation about the curr…
Fixing the Summer Slump: Smarter Revenue Strategies for Gym Owners Who Deserve a Break (But Won't Get One)
Summer slowdowns aren’t new—but they don’t have to wreck your bottom line. In this episode,…
Blind Spots & Business: Why You Can't See Your Own Mistakes
Coaches are pros at asking for feedback — on routines, legality, and performance. But when it comes to running the business? We often tough it out solo… and pay the price. In this episode, Danielle d…
Coaching Your Own Kid: The Most Personal COaching You'll Ever Do
Coaching your child is one of the most emotional, challenging, and rewarding roles you’ll ever take on. In this episode, we get real about the blurred lines between parent and coach, the emotional hi…
Drama-Proofing Your Program: Surviving the Parents
Teenagers are dramatic, but parents can be worse. In this episode, we give you the survival guide you didn’t know you needed for maintaining peace in your gym during peak drama season.
Rebuilding After a Dumpster Fire Season
Every gym has That Season. You know the one. We’ll walk you through how to debrief, regroup, and rebuild after a year that nearly made you quit. Dumpster fires make great fertilizer, right?
Your Gym is Not Your Therapist: Detaching Your Identity from Your Business
Do you feel your gym’s highs and lows in your soul? That’s probably not healthy. This episode digs into how gym owners can create separation between who they are and what they do—because your gym is …
My Gym is Full, But I’m Empty: When Success Isn’t What You Thought
In this candid Fireside Chat episode, we’re exploring the emotional burnout that doesn’t co…
5 Ways to Derail Your All Star Season Before it Even Begins
In this episode of Fireside Chat, Danielle shares the 5 biggest tryout mistakes that can derail your season before it even begins. We’re talking aging athletes up too fast, misaligning your teams wit…
Behind the Scenes at the ASWC & The Quiet Hustle Prior to Tryouts
In this episode of Fireside Chat, Danielle shares a behind-the-scenes look at the Allstar World Championship and the critical weeks that follow. From wrapping up one of the busiest times of the seaso…