#94 - Hope Is Not a Strategy, But Faith Is: Part 1 Ft. Charlie Malouf

Charlie Malouf is the CEO of Broad River Retail, and a true purpose-driven, faith-driven leader. Charlie shares his journey of turning a struggling company around with a unique strategy that might make you raise an eyebrow: faith. Charlie describes how investing in a cultural reset was critical to his strategy, and the importance of resilience when faced with insurmountable challenges in life.