#48 - The Power of Human Truth Ft. Daryl Travis

In this incredibly insightful episode, Joel speaks with Daryl Travis, Founder and CEO at Brandtrust, a brand consultancy offering a more human way to build brands and create meaningful change. Daryl explains why humans don’t really know what they want and how that influences buying behavior and employee experience, why we all  keep our Apple device packaging stuffed in drawers, creating brands vs. creating bonds, and much more.